1. DSpace at My University
  2. Thesis & Dissertation
  3. School of Management
  4. Management
Please use this identifier to cite or link to this item: http://192.168.29.201:8080/xmlui/handle/123456789/89
Title: Consumer perception towards celebrity endorsement in television advertising for retail brands in middle class segment of Lucknow City
Authors: Mishra, Raj Kumar
Keywords: Consumer perception
television advertising
endorsement
Issue Date: 7-Jul-2017
Publisher: BBD University,Lucknow
URI: http://hdl.handle.net/123456789/89
Appears in Collections:Management

Files in This Item:
File Description SizeFormat 
17 Thesis on CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENT IN TELEVISION ADVERTISING FOR RETAIL BRAND~1.pdf5.53 MBAdobe PDFView/Open
Show full item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.