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Please use this identifier to cite or link to this item:
http://192.168.29.201:8080/xmlui/handle/123456789/89| Title: | Consumer perception towards celebrity endorsement in television advertising for retail brands in middle class segment of Lucknow City |
| Authors: | Mishra, Raj Kumar |
| Keywords: | Consumer perception television advertising endorsement |
| Issue Date: | 7-Jul-2017 |
| Publisher: | BBD University,Lucknow |
| URI: | http://hdl.handle.net/123456789/89 |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 17 Thesis on CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENT IN TELEVISION ADVERTISING FOR RETAIL BRAND~1.pdf | 5.53 MB | Adobe PDF | View/Open |
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